Innovating for supporting life
CORPORATE BROCHURE
Innovating for supporting life
Kubota Group, an essentials innovator for supporting life
Our spirits
Kubota Corporation was founded by Gonshiro Kubota in 1890 at the age of 19, with the manufacturing of water pipes in order to prevent the propagation of diseases. The Kubota Group inherits the founder’s beliefs and three spirits and grows together with its employees and continues to be a society-friendly and reliable company, extending its business globally.
• Work for the development of society by drawing on all our capabilities and know-how to offer superior products and technologies. • Build today and open the way to tomorrow, with the aim of bringing prosperity to the company and happiness to employees. • Challenge the unknown with creativity and courage.
‘‘ For the prosperity of society, we need to put all of our efforts into creation. Our products should not only be technically excellent, but also useful for the good of society. We should create products with all our heart and soul, and realise the commodity values of such products in correct definitions.
...at the heart of our mission We view food, water and the environment as a single unit indispensable for all human beings. Supporting the prosperous life of humans, we aim to contribute to solving problems in these areas through our technologies, products and services while being engaged towards a sustainable society.
This is brought to life through our Brand Statement:
The founder’s spirits
A history of passion, innovation and determination
1890
1972
1974
2002
2009
2015
2019
2022
Kubota developed the first cultivator and initiated
Establishment of innovation centres in Japan, North America and Europe for accelerating the creation of new business, products and services.
Creation of Kubota Global Institute of Technology.
Foundation of the Kubota Corporation.
Foundation of Kubota Tractor Corporation in the US.
Success of the KX Series and U Series of mini excavators.
Total engine production exceeds 20 million units .
Kubota Farm Machinery : new tractors production plant established in the north of France.
The first European subsidiary of Kubota is founded in France.
production and sales.
2022
1947
2012
Opening of the European logistics centre to ensure the distribution of spare parts in Europe.
100 years of Kubota engine production.
1990
Kverneland Group , a leading company in agricultural implements and efficient farming solutions becomes part of Kubota.
1937
Kubota Corporation celebrates its 100 th anniversary and unveils its new corporate logo.
2020
2005
2020
Total tractor production exceeds 3 million units .
1922
With the oil-based engines , Kubota sets
KRDE Research Centre opening in France.
a benchmark in agriculture and industry.
2024
2008
The Sakai Engine Plant commences operations.
1960
Kubota celebrates 50 years in Europe
Kubota celebrates its 130 th anniversary with innovative perspective
2014
1995
The U20, the first Zero Tail Swing mini excavator , is introduced in Japan.
With the first tractor in Japan, the Kubota T15 , Kubota takes
Kubota investigates AG market in Europe with ME series tractors, a range from 66 hp to 135 hp.
for the future. The occasion to introduce its electrical driven compact tractor, mini-excavator prototypes and its "Concept Tractor".
Launching of M7 Series range , tractors from 130 to 175 hp for upland crop market.
agriculture to a new development stage.
A dynamic and powerful group all over the world
Utsunomiya Factory Tsukuba Factory
In Japan
Hirakata Factory
Active in over 120 countries with offices in 40 countries
The global scale of the Kubota Group’s development is the very footprint that Kubota has built over its history. The products and services developed, manufactured, and sold by our global bases are supporting the lives of people in countries and regions across the world.
+52,600 employees throughout the world
Ichikawa Plant Keiyo Plant
Shiga Factory
Sakai Rinkai Factory
Kubota facts & figures
20 billion* € turnover
TOKYO
618 million in R&D
€
OSAKA
Tokyo Head Office
Almost 11,200 patents
Sakai Factory Kuhoji Plant
Kubota Corporation Head Office
Okajima Factory Hanshin Factory (Shin-Yodogawa)
Hanshin Factory
Factories all over the world
Kverneland Group Soest Kverneland Group Gottmadingen Kubota Baumaschinen
Kubota Construction Machinery (Wuxi) Co Kubota Engine (Wuxi) Co Kubota Agricultural Machinery (Suzhou) Co Kverneland Group Daqing
Kverneland Group Klepp
Kubota Environmental Engineering (Shanghai) Co Kubota Pump (Anhui) Co
Kubota Corporation Head Office in Osaka
Kverneland Group Kerteminde
Kverneland Group Nieuw-Vennep Kverneland Group Mechatronics
Farm and industrial machinery (part of the global turnover)
88%
Kubota Farm Machinery Europe
Kubota Manufacturing of America Corporation Kubota Industrial Equipment Corporation
Over 5.6 million tractors produced until today An extensive range of more than 400 implements distributed world wide An engine lineup of about 3,600 products to meet all customer needs
Kubota Vietnam Co SIAM Kubota Metal Technology Co SIAM Kubota Corporation Co Kubota Engine (Thailand) Co
Escorts Kubota
Kverneland Group Les Landes-Genusson
P.T. Metec Semarang
Pulverizadores Fede Factory
Great Plains Manufacturing
P.T. Kubota Indonesia
Kverneland Group Ravenna Kubota Gianni Ferrari Factories ROC
Leading manufacturer of mini excavators in European and global market for more than 25 consecutive years
Kverneland Group Lipetsk
Farm and Machinery factories Water and Environment factories
Kubota Saudi Arabia Company
* 100 yens = 0,71 € (2022, December 31)
Committed to a prosperous society and sustainable future
Reduction of CO 2 emission 59% less
Conformity with exhaust gas regulations > Our engines are EU Stage V compliant to meet emissions regulations all over the world
Expansion of the use of renewable energy > Installation of solar power generation systems on the rooftop of our buildings
In line with the targets of the Sustainable Development Goals (SDGs) and the Paris agreement, we are engaged in the reduction of environmental impact and the resolution of social issues in our business activities. From agricultural and industrial machinery, overall water solution, to any other living environment solution, our question, our challenge is always the same: what can we do to meet the demands and enhance our lives for tomorrow?
per unit of sale within 10 years
European Logistic Centre in France
55% less waste discharge per unit of sale within 10 years
Reduction of our waste discharge and work towards a recycling-based society > Conservation of packaging materials and made them returnable, paperless operation
Water infrastructure improvements for safe water and water recycle, through more related products, technologies and services. > Efficient facility management platforms that allow remote diagnosis and control of water environment equipment using IoT-linked systems > Products and services resilient to earthquakes and other disasters contributing to safe, secure, and sustainable infrastructure More efficient agriculture for abundant and stable food production through smarter and more comfortable agricultural machinery > Promotion of Smart Agriculture using AI, IoT and robot technologies: KSAS (Kubota Smart Agri System) > Drone imaging for more efficiency and better diagnosis > Creation of synergies between tractors and implements Improvement of social and industrial infrastructure, to promote quality living conditions. > Machines fitted with LPG or electric engines to clear restrictions on using diesel engines in major European cities > Low noise and manoeuvrable machines to easily operate in the cities’ cramped heart > Total solution for phosphorus or valuable metals recovery in partnership with other companies
Reduction of chemical substance and VOC emission > Use of VOC-free paint, proper management of fluorocarbon
Reduction of water consumption 45% less water withdrawal per unit of sale within 10 years
45% improvement per unit of sale within 10 years
Key responsible measures applied to design and production of our products
Initiatives in the areas of Food, Water and Environment
Social initiatives and partnerships
Kubota proactively engages in social contribution in order to fulfill its responsibilities as a corporate citizen through various initiatives: - Educating the next generation - Promoting sports and developing team spirit - Supporting local community activities - Raising environmental action among its employees
Sponsoring of local sports clubs
Donation of a M7 tractor to an agricultural technical college
Drawing contest on the agriculture for elementary school students
Trash collection initiative for Environmental Month at Kubota in Europe
Kubota is certified as Eco-First Company by the Japanese Minister of Environment It rewards the development of environment-friendly products but also its initiatives for building a decarbonised and recycling-based society and for reducing its impact on the environment.
DID YOU KNOW
Kubota in Europe: a booming business driven by innovation
Kubota, a name, many brands
Since the establishment of its first European subsidiary in France in 1974, Kubota has continued to expand in Europe with numerous subsidiaries in Germany, UK, Spain, Italy, The Netherlands, Poland and Turkey to support the growth of these markets.
5 business units
Construction equipment Market-leading compact construction machinery in their class, from mini-excavator (8 tonnes and under) to wheel-loaders. They specifically meet European safety standards, which are considered the most rigorous standards in the world. Kubota’s mini excavators have the power and versatility to take on almost any kind of task, even in the toughest or cramped environment.
Engine Providing a wide industrial engine range (EngineDiesel/HVO and Gasoline/LPG/Natural Gas/ BioMethan) offering great versatility and high performance capable of catering to various customers’ needs in many industries, Kubota drives towards a carbon-neutral future with new hybrid and hydrogen models. Kubota, one of the leading brands in industrial engine market More than 37 million engines produced until today
Spare parts Genuine Kubota parts with the highest standards of quality contribute to the performance of your equipment. The 22,000 m 2 new European parts Centre opened in the north-east of France, with a central position in Europe, has the key role of stocking a wide variety and sufficient volume of parts to ensure the best product availability.
Implements By leveraging the strengths of our group companies, Kverneland Group and Great Plains Manufacturing, Inc., Kubota is providing an innovative range of arable and harvesting systems, electronic solutions and data driven farm services for agricultural tractors and implements.
Tractor A wide range of large crop to specialised tractors, with high end technologies, from 60 to 170 hp. A leadership in compact utility tractors (under 60 hp) renowned for their versatility, effectiveness and user-friendliness. The widest professional turf equipment offer on the market, from residential to professional use. A highly rated line of utility vehicles appreciated for their exceptional performance and quality that can run on rough terrains with ease.
About 50 companies
Kubota, Leader for mini excavators in Europe*
Kubota, one of the leading brands in EU compact tractor market
5,000 employees About
14% of the Group turnover
*Source: Off Highway research
Kubota in Europe: Close to you to take you further Kubota is present throughout Europe with a strong network of sales companies and distributors . To better serve its customers and guarantee them greater proximity and responsiveness, Kubota Europe has set up structures that are closer to its European customers: • The Innovation Centre Europe (ICE) advances Open Innovation, and accelerates the development of new business in Europe. • KRDE Research Centre , a R&D hub based in France in tune with the main markets to meet local needs. • Two European Distribution Centres - NEDC in Alblasserdam (the Netherlands) and SEDC in Cavaillon (France) - with the will of developing a larger assembly capacity and logistics system for Europe, enabling Kubota to deliver products faster. • A 22,000 m 2 European logistics centre based in the north east of France for the distribution of spare parts in Europe to guarantee better availability, responsiveness and quicker delivery.
1 Advancing Open Innovation, and accelerating the development of new business Innovation Centre
1,300 dealers and distributors More than
14 production units in Europe
Kubota Holdings Europe
18
19
17
20
54
21
22
53
24 Kubota Holdings Europe 25 Kubota Europe - Benelux Branch 26 K ubota Northern European Distribution Centre (NEDC) 27 Kubota Innovation Centre Europe (ICE) 28 Kubota Technology Innovation Europe (KTI-EU) 29 Kubota Baumaschinen - Branch Netherlands 30 Kverneland Group Benelux 31 Kverneland Group Nieuw-Vennep 32 Kverneland Group Mechatronics
1 Kubota Europe 2 Kubota Farm Machinery (KFM) 3 K ubota Southern European Distribution Centre (SEDC) 4 K ubota Research and Development Europe (KRDE) 5 Kubota Parts Centre Europe (EUPC) 6 Kverneland Group France 7 Kverneland Group Les Landes-Genusson 8 Kverneland Group Metz
48
14
15
47
16
30
29
26
31
13
32
24 25
35
27-28
38
36
37
2
23
33
49
4
34
8
50
1
5
6
33 Kubota Deutschland 34 Kubota Baumaschinen 35 Kubota Brabender Technologie 36 Kverneland Group Deutschland 37 Kverneland Group Soest 38 Kverneland Group International 39 Kverneland Group Gottmadingen 40 Kubota Europe - Filiale Italiana 41 Kverneland Group Italia 42 Kverneland Group Ravenna 43 Warehouse Ravenna 44 Kubota Gianni Ferrari 45 Kubota Gianni Ferrari Gonzaga 46 ROC
39
7
9 Kubota España 10 Kverneland Group Ibérica 11 Satellite Warehouse Ibérica 12 Pulverizadores Fede
51
41
40
45
46
44
43
13 Kubota UK 14 Kverneland Group UK 15 Satellite Warehouse UK
3
42
52
11
10
16 Kverneland Group Ireland
9
12
17 Kverneland Group Norge 18 Kverneland Group Klepp 19 Satellite Warehouse Klepp
Kubota Sales Companies (Domestic) Kubota Distributors (International, except Engines)
47 K ubota (Deutschland) - Oddział w Polsce 48 Kverneland Group Polska
Headquarters / Sales Company Factories R&D Innovation Logistics / Distribution
49 Kverneland Group Czech (joint venture)
20 Kverneland Group Sverige
50 Kverneland Group Slovakia (joint venture)
21 Kverneland Group Danmark 22 Kverneland Group Kerteminde
Spare parts: availability and responsiveness make a difference
51 Kverneland Group Hungaria
23 Kverneland Group België
Kubota Group Kverneland Group Gianni Ferrari
Service rate: +98% of parts are available to order
5,000 to 6,000 order lines sent per day
120,000 references in stock
52 Kubota Turkey Makine Tic.
Fede ROC
53 Kverneland Group Lipetsk 54 Kverneland Group CIS
DID YOU KNOW
Innovating for you, for more efficiency
2 tractors 1 operator
MR1000A Agri Robo With farms increasing in size and the potential labour market shrinking, farmers are challenged with cultivating the land in an efficient and profitable way. Kubota has created the MR1000A Agro Robo, a user-friendly autonomous tractor, with which farmers can plan their field size and shape, what jobs need to be performed and remotely allow the tractor to carry out its job on its own. #SmartFarming #LabourSaving #LaborShortageSolution #User-friendlyAutomation #Sustainable #CostReduction
Engaged in the development of a prosperous society and in meeting and anticipating the demands of our customers, we are drawing on all our capabilities and know-how to offer innovative and high end products and technologies. Our innovation is driven by your efficiency and success.
Implement command for tillage As a condition for high yields and soil preservation, tillage is a challenge because it must also integrate soil conditions changes in different part of the field, meaning stopping and adjusting the tillage tool setting to each section. Implement Command by Great Plains let you set, adjust and monitor on-the-go the tillage implement from the cab. #IncreaseInProductivity #TimeSaving #TillingInComfort #OptimumPreparedSeedBed
Next step: a completely automated and unmanned agricultural tractor
Kubota signed a strategic partnership with NVIDIA, known worldwide for its industry- leading GPUs and involved in end-to-end AI Platforms. This partnership will enable Kubota to achieve its goal of developing a tractor that can think and work on its own. Some challenges are still to overcome, but tests and developments are in progress. With this project, Kubota demonstrates its ability to develop machinery with ever higher added value. #SmartFarming #FarmingFutureInMotion
Control at your fingertips
Automation
Kubota Tracking System At a time when the construction industry faces rising costs and strict emissions regulations, using the machine properly, wasting fuel unnecessarily, pushing up emissions and even knowing where it is meant to be is crucial. Telematics can help! The Kubota Tracking System allows to monitor the excavator remotely, providing real-time information, performance and location data directly to
Efficiency
a PC, tablet or smartphone, at anytime, anywhere. #EfficiencyAndProductivity #LessDown-time #BetterFleetManagement #EnhancedSecurity #CostsSaving
Precision tree management As orchards get bigger, and the supply of available labour dwindles, managing tree health and fruit yield is becoming increasingly costly, difficult and time consuming. The solution developed by Kubota and Aurea Imaging combines drone imaging and mapping, AI-based tree analysis and systems for focused and prescriptive tree treatment such as the latest spraying technologies. #PreciseFieldOverviewAndMapping #TargetedTreatment #LowerFertiliserUse #TimeSaving
Connectivity
24/7 control of your equipment
89% savings of fertiliser
KSAS: Kubota Smart Agri Systems KSAS is the cloud-based agricultural management support service in Japan that integrates Kubota tractors and combine harvesters with ICT. The system allows to visualise farm management by collecting and utilising data from supported machinery, drone imaging and mapping, and information systems based on AI. It enables efficient farm operations with less need to rely on experience and intuition. #WorkEfficiency #ProfitOptimisation #OptimisedUseOfFertiliserAndOthersSupplies #SaferAndHealthierCrops
Kubota’s concept of open innovation Kubota is promoting open innovation with partners such as start-ups, companies in other industries, universities and research institutes. As quite a few partners boast advanced technologies that can have a significant impact on society, we will incorporate them into our experience and expertise to develop solutions and new businesses, forecasting challenges that may emerge in the future.
External experts
Learn more
Venture capital
Start-ups
Universities
Research institutes
Companies in other industries
DID YOU KNOW
Investing in the environment and people
70% of our products are Eco-Products*
Tractor Implement Management (TIM) How do you get tractors and implements to cooperate? TIM, a cross-product and cross-manufacturer open ISOBUS solution set up by AEF, enables the implement to control certain tractor functions by automating operations which need coordination
True to its mission and values, Kubota strives to help preserve the environment, promote a good quality of life and improve the working environment. To meet these objectives, Kubota is constantly developing new equipment and advanced features.
LXe electric compact tractor Helping to maintain a healthy environment in urban areas is a big deal. Environmental care is now a key driver when choosing ground care maintenance equipment. With its electric engine, the LXe tractor offers power in a small package with less disturbance. #ZeroCarbonEmission #EasyManeuverability #HighFlexibility #LessNoise
Some Certified Eco-Products* M6 Series tractors LXe-261 compact tractor F Series front mount mowers KX and U series mini excavators WG3800 Stage V gas engines 09 Series Diesel Engine V5009: "Diesel of the Year 2019"
of the tractor and implement. Some Kubota tractors, like the M7003, come with Tractor Implement Management (TIM) as an option. #Operator’sComfortIncrease #Labour-saving #IncreasingQualityAndEfficiency #Smart Farming
4 hours’ work on just 1 charge
80% fewer bailing operations
Compact excavator KX038-4e Electric & LPG mini-excavator In Europe especially, cities are leading the greening of construction and regulations and the regulations on carbon emissions is becoming increasingly stringent. In order to reduce the carbon footprint of its machines, Kubota has introduced KX038-4e electric and LPG excavators, and also two electric dumpers and a compact wheel loader. #ZeroOrLowEmission #LessNoiseAndVibration #FullPerformance #LessMaintenanceAndCleaning
* The Kubota Group’s internal certification system for Eco-Products.
Ultra-short turning radius Working in cramped spaces requires tight turning radiuses. Some Kubota machines offer an extreme maneuverability such as the Zero-Turn GZD Serie mowers or the U series excavator. #Operator’sComfort #Maneuverability #Efficiency
360°
95% less nitrous oxide & hydrocarbon emissions*
Zero emission objective
More comfort at work
* LPG engine compared to an equivalent diesel engine
Ever-growing portfolio of technologically advanced engines Kubota is at the forefront of technological advancements in the diesel engines industry and invests heavily in research and development to bring the most innovative solutions. This includes the use of alternative and also low-carbon fuels, like Gas to Liquid (GTL) and Hydrotreated Vegetable Oil (HVO) as well as hybrid and hydrogen solutions. #StageVCertification #MaximumFuelEfficiency #LowEmission #MinimalNoiseAndVibration
Less fertilisers
75% less starter needed*
AccuShot precision seed fertiliser
Kverneland P UDAMA How to feed the seeds more efficiently while reducing fertiliser consumption? Kverneland Optima TFprofi SX PUDAMA places a fertiliser deposit underneath each seed. #PrecisionAndHighSpeed #FertiliserUseReduction #CostsAndTimeSaving #ReducedEnvironmentalImpact
Technology exists to plant seeds with the utmost precision in depth, spacing and row patterns. So why not do the same with the fertiliser? Accuracy is the key. Great Plains AccuShot system allows to place a precise amount of starter treatment in a precise place in relation to each seed. No fertiliser is wasted, which is good for the environment and for your budget. And you can control the process from a screen in the tractor cab. #NoWasteOfFertiliser #AccuracyAndEfficiency #YieldIncrease #FertiliserCostsSaving #EnvironmentallyFriendly
Learn more
25% less fertiliser for the same yield
*In comparison to a dribble application of starter and with a yield increase
Follow Kubota in Europe on: www.kubota-eu.com
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