KUBOTA in EU Corporate brochure_2025

Kubota Group, an essentials innovator for supporting life

Our spirits

Kubota Corporation was founded by Gonshiro Kubota in 1890 at the age of 19, with the manufacturing of water pipes in order to prevent the propagation of diseases. The Kubota Group inherits the founder’s beliefs and three spirits and grows together with its employees and continues to be a society-friendly and reliable company, extending its business globally.

• Work for the development of society by drawing on all our capabilities and know-how to offer superior products and technologies. • Build today and open the way to tomorrow, with the aim of bringing prosperity to the company and happiness to employees. • Challenge the unknown with creativity and courage.

‘‘ For the prosperity of society, we need to put all of our efforts into creation. Our products should not only be technically excellent, but also useful for the good of society. We should create products with all our heart and soul, and realise the commodity values of such products in correct definitions.

...at the heart of our mission We view food, water and the environment as a single unit indispensable for all human beings. Supporting the prosperous life of humans, we aim to contribute to solving problems in these areas through our technologies, products and services while being engaged towards a sustainable society.

This is brought to life through our Brand Statement:

The founder’s spirits

A history of passion, innovation and determination

1890

1972

1974

2002

2009

2015

2019

2022

Kubota developed the first cultivator and initiated

Establishment of innovation centres in Japan, North America and Europe for accelerating the creation of new business, products and services.

Creation of Kubota Global Institute of Technology.

Foundation of the Kubota Corporation.

Foundation of Kubota Tractor Corporation in the US.

Success of the KX Series and U Series of mini excavators.

Total engine production exceeds 20 million units .

Kubota Farm Machinery : new tractors production plant established in the north of France.

The first European subsidiary of Kubota is founded in France.

production and sales.

2022

1947

2012

Opening of the European logistics centre to ensure the distribution of spare parts in Europe.

100 years of Kubota engine production.

1990

Kverneland Group , a leading company in agricultural implements and efficient farming solutions becomes part of Kubota.

1937

Kubota Corporation celebrates its 100 th anniversary and unveils its new corporate logo.

2020

2005

2020

Total tractor production exceeds 3 million units .

1922

With the oil-based engines , Kubota sets

KRDE Research Centre opening in France.

a benchmark in agriculture and industry.

2024

2008

The Sakai Engine Plant commences operations.

1960

Kubota celebrates 50 years in Europe

Kubota celebrates its 130 th anniversary with innovative perspective

2014

1995

The U20, the first Zero Tail Swing mini excavator , is introduced in Japan.

With the first tractor in Japan, the Kubota T15 , Kubota takes

Kubota investigates AG market in Europe with ME series tractors, a range from 66 hp to 135 hp.

for the future. The occasion to introduce its electrical driven compact tractor, mini-excavator prototypes and its "Concept Tractor".

Launching of M7 Series range , tractors from 130 to 175 hp for upland crop market.

agriculture to a new development stage.

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